Masha Tatianina

UX Strategy & Product Leadership

Building products that improve human lives

Over 15+ years of strategic product design & research leadership across government contracting, non-profit, and private sector, consistently driving business value through data-driven digital product strategies and stakeholder alignment

See the process ↓

Approach

How the work moves

Frame

Work with clients and product teams to understand business objectives, user needs, and technical state

Scope refinement
Heuristic evaluation
Market & desk research

Evidence

Finetune strategy through research and data

Moderated interviews
Affinity mapping
Journey & blueprint models

Empower

Turn findings into strategy, standards, and training so teams keep delivering after hand off

Design systems
Prioritization matrix
Workshops & training

Work

Case Studies

Federal Home Loan Bank (FHLB)

Office of Finance Modernization

//Product strategy & design

FHLB's internal and member-facing systems were fragmented across multiple portfolios, creating inconsistent experiences for member financial institutions and slowing product delivery.

Products shipped
6 in 6 months
Component library
30+ accessible components
Read the full case →

Process

  1. 01Build Trust

    In-person client engagement and discovery to build relationship from day one

  2. 02Build a System

    Evangelize for and build a new design/component library (0-1), to cut design-to-engineering handoff time

  3. 03Build Strategy

    Continuously partner with the client and leadership to connect UX strategy to organizational goals as a business imperative for future state of the modernization effort

  4. 04Deliver Value

    Shipped 6 products in 6 months along with mature design system.

4 financial modules & 2 full-scale dashboardsValue in 6 months30+ Accessible Components

Department of Veterans Affairs

Chatbot to Live Chat Transfer

//Research & design

Three disparate Live Agent systems were creating inconsistent, frustrating experiences for Veterans seeking support on claims, health information, medical assistance, and women-centered services.

Strategy delivery
3 months
Insights
5 core, 8 themes
Systems Analyzed
3
Read the full case →

Process

  1. 01Define the problem

    Worked with VA leadership and product teams to refine the project scope, focusing on understanding the current user and technical state.

  2. 02Run a study

    Designed a user study using a dual-track approach — interviews plus prototype testing — to address timing and budget constraints.

  3. 03Build strategy

    Partnered with development and Machine Learning to use an algorithm to extract and tag insights for analysis.

  4. 04Deliver value

    Reported on research findings outlining future-state solutions based on collected data and client objectives.

Service blueprint & go-to-market strategy5 user insights & 8 behavioral themes3 months to strategy delivery

Department of Defense

DesignOps across 11 offices

//Research, design, empower

A Department of Defense program needed to scale UX support across 60 global engineering teams, but had limited budget for a larger UX effort and low product adoption rate.

Adoption rate improvement
45%
Teams supported
60+ across 11 offices
On-time delivery
100% / all OKRs
Read the full case →

Process

  1. 01Inverse user focus

    To understand how to improve adoption rate, interviewed developers within 60 product teams stationed across 11 offices across the world.

  2. 02Identify gaps

    Created an affinity map of all feedback to synthesize in MS Whiteboard.

  3. 03Prioritize & focus

    Activated hands-on projects ranging from user research to UX design embedding within 4 product teams to provide immediate support.

  4. 04Deliver value

    Created templates, how-to guides, facilitated hand-offs, and over 5 training workshops for engineering teams across the department.

60+ user interviewsUnder 40% product adoption at startLaunched 6 products

Environmental Protection Agency

Superfund Enterprise App

//Design & people leadership

Lead analysis and design of UX/UI deliverables to build an enterprise application for diverse user groups within the department and the wider industry. Lead UX workstream.

Screens designed
400+
Components
80+
Process improvement
30%
Read the full case →

Process

  1. 01Consistency

    Created a component library and style guides based on USWDS standards to adhere to the 21st Century IDEA Act mandate for the agency.

  2. 02Alignment

    Facilitated demos to ensure all requirements and user needs were validated with the users.

  3. 03Hands-on design

    Built over 400 high-fidelity screens showing interaction flows.

  4. 04Growth

    Mentored and supported junior UX staff to ensure successful project completion and adherence to design standards.

80+ components400+ Adobe XD screens30% process improvementClient Design Award

Self-directed case study

LPGA*USGA Girls Golf

//Concept redesign

I wanted to redesign LPGA*USGA Girls Golf to inspire confidence, clarity, and user connection — a fresh digital experience for teens and parents that elevates purpose, participation, and giving to the organization.

Audiences defined
2 primary
Focus
Confidence & clarity
Outcome
Full concept prototype
Read the full case →

Process

  1. 01Analyze the market

    Conducted market analysis of youth sports organizations and donation-driven programs.

  2. 02Define the audience

    Developed an understanding of primary and secondary audiences for the site — teens and their parents.

  3. 03Prototype

    Designed a Figma prototype for the new site.

  4. 04Refine

    Improved usability and information flow.

Market analysisGenAI researchFigma prototypeNew visual language

Reference

“Masha provides high quality products with little guidance and direction. She quickly interprets a vision, develops products, and seeks feedback to iterate on a solution. Her understanding of our client and execution of tasks on the program enabled her to quickly produce multiple products that received outstanding feedback from leaders on the team and our client.”

Jeremiah Hurley, VP, Booz Allen

Contact

Let's chat about HCAI

mashynski@gmail.com

+1 240 605 4930