Frame
Work with clients and product teams to understand business objectives, user needs, and technical state
UX Strategy & Product Leadership
Over 15+ years of strategic product design & research leadership across government contracting, non-profit, and private sector, consistently driving business value through data-driven digital product strategies and stakeholder alignment
See the process ↓Approach
Work with clients and product teams to understand business objectives, user needs, and technical state
Finetune strategy through research and data
Turn findings into strategy, standards, and training so teams keep delivering after hand off
Work
Federal Home Loan Bank (FHLB)
//Product strategy & design
FHLB's internal and member-facing systems were fragmented across multiple portfolios, creating inconsistent experiences for member financial institutions and slowing product delivery.
Process
01 — Build Trust
In-person client engagement and discovery to build relationship from day one
02 — Build a System
Evangelize for and build a new design/component library (0-1), to cut design-to-engineering handoff time
03 — Build Strategy
Continuously partner with the client and leadership to connect UX strategy to organizational goals as a business imperative for future state of the modernization effort
04 — Deliver Value
Shipped 6 products in 6 months along with mature design system.
Department of Veterans Affairs
//Research & design
Three disparate Live Agent systems were creating inconsistent, frustrating experiences for Veterans seeking support on claims, health information, medical assistance, and women-centered services.
Process
01 — Define the problem
Worked with VA leadership and product teams to refine the project scope, focusing on understanding the current user and technical state.
02 — Run a study
Designed a user study using a dual-track approach — interviews plus prototype testing — to address timing and budget constraints.
03 — Build strategy
Partnered with development and Machine Learning to use an algorithm to extract and tag insights for analysis.
04 — Deliver value
Reported on research findings outlining future-state solutions based on collected data and client objectives.
Department of Defense
//Research, design, empower
A Department of Defense program needed to scale UX support across 60 global engineering teams, but had limited budget for a larger UX effort and low product adoption rate.
Process
01 — Inverse user focus
To understand how to improve adoption rate, interviewed developers within 60 product teams stationed across 11 offices across the world.
02 — Identify gaps
Created an affinity map of all feedback to synthesize in MS Whiteboard.
03 — Prioritize & focus
Activated hands-on projects ranging from user research to UX design embedding within 4 product teams to provide immediate support.
04 — Deliver value
Created templates, how-to guides, facilitated hand-offs, and over 5 training workshops for engineering teams across the department.
Environmental Protection Agency
//Design & people leadership
Lead analysis and design of UX/UI deliverables to build an enterprise application for diverse user groups within the department and the wider industry. Lead UX workstream.
Process
01 — Consistency
Created a component library and style guides based on USWDS standards to adhere to the 21st Century IDEA Act mandate for the agency.
02 — Alignment
Facilitated demos to ensure all requirements and user needs were validated with the users.
03 — Hands-on design
Built over 400 high-fidelity screens showing interaction flows.
04 — Growth
Mentored and supported junior UX staff to ensure successful project completion and adherence to design standards.
Self-directed case study
//Concept redesign
I wanted to redesign LPGA*USGA Girls Golf to inspire confidence, clarity, and user connection — a fresh digital experience for teens and parents that elevates purpose, participation, and giving to the organization.
Process
01 — Analyze the market
Conducted market analysis of youth sports organizations and donation-driven programs.
02 — Define the audience
Developed an understanding of primary and secondary audiences for the site — teens and their parents.
03 — Prototype
Designed a Figma prototype for the new site.
04 — Refine
Improved usability and information flow.
Reference
“Masha provides high quality products with little guidance and direction. She quickly interprets a vision, develops products, and seeks feedback to iterate on a solution. Her understanding of our client and execution of tasks on the program enabled her to quickly produce multiple products that received outstanding feedback from leaders on the team and our client.”
Jeremiah Hurley, VP, Booz Allen
Contact
+1 240 605 4930